The Petlinks brand of pet toys from Worldwise is the market leading brand we sell to specialty stores (Petco, Petsmart.) This brand is differentiated from its sister brand SmartyKat through the use of more grayed out colors, and a mix of pattern and textures which makes the brand look more sophisticated and more “hand made.” Designed collaboratively with my designer, the Petlinks toys are solution based as well as cute, and are child safe as well.
ABOUT
Hannah Rosenberg has always had a love of working with her hands. She studied apparel design at Drexel University, and worked for ten years in New York City designing and developing women’s clothing. She pursued her artwork in her small New York apartment creating, notably, a series of miniature chair sculptures. Later her career took her to California where she worked as both an apparel designer and product designer while also pursuing her artwork. She transitioned to two dimensional pieces, working in colored pencil, watercolor and eventually mixed media collage. Her later works in collage nodded back to her apparel design roots with the use of thread, stitching and fabrics mixed with recycled papers and paint. Through experimentation, her work became rich with texture, color and depth, using collage in her own unique way-in more of a painterly fashion. After several years in California, she pursued work in metal sculpture again, picking up where she left off fifteen years prior, as she began to interweave metal sculpture in between her other two dimensional works. Working in metal again allowed her the ability to experiment with materials in a new way, using what was readily at hand and mixing disparate materials together in her own signature style.
